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Jimmy LaRiche and Hyperlite are bringing the party back to the waterways for another rendition of his Franchise pro model. This years Franchise features a continuous rocker, easy carving and edging and a fast feel on the water. The tapered channels at the tip and tail of the 2014 Franchise give the board a tight edge hold when you are making your approach up to the wake. The Franchise has a thinner profile and reduced tip and tail width to help maximize swing weight and get you that extra twist or sping you've been reaching for.