On July 20th Winnebago Industries announced its acquisition of Barletta Pontoon Boats. Founded in 2017, Barletta Pontoon Boats is the fastest growing premium pontoon boat manufacturer in the industry and has a network of 125 dealer locations across the U.S. and Canada. Headquartered in Bristol, Indiana, Barletta Pontoon Boats employs over 300 people.
Following the close of this acquisition, Barletta will continue to operate as a distinct business unit and President Bill Fenech will continue to lead the company. “We’ve been watching Bill and Barletta for years, and eventually got together and started talking about what a great opportunity it would be to partner together,” Winnebago Industries President and CEO Michael Happe said.
Barletta says this deal will give them access to resources they haven’t had before, and they are hopeful for what’s to come. “Today is an exciting day for Barletta, as Winnebago Industries’ track record of cultivating premium outdoor lifestyle brands will allow us to further accelerate our growth, expand our offerings, and gain greater share of the pontoon boat market segment. Our shared values and dedication to creating exceptional outdoor experiences make Winnebago Industries an ideal owner and partner for us. We look forward to continuing to innovate and deliver the highest-quality products, unrivaled customer experience, and win-win partnerships with our dealers as Barletta grows within the Winnebago Industries portfolio.” -Barletta Pontoon Boats President and Founder, Bill Fenech