ZUP

“Inspired by the desire to see everyone on our boat be successful while learning how to ride, ZUP grew out of that need to make sure everyone could participate in watersports. Daydreaming in the garage led to prototypes made from wood (don’t worry, we wore helmets!), and ultimately into the brand ZUP that everyone knows and loves today. Quality, safety, and functionality are what drives us to design products that work well for all ages and abilities.” -ZUP